QNB / Implementation of new logo and Brand Activation

The Solution
-Define, seed and propagate within the organisation Core Brand Strategy Drivers:
Customer First Approach
Product Innovation Advantage
Service Excellence Attitude.
-Delineate a new Brand Essence that unifies and drives us … ‘Thinking Beyond’.
-Implement a new, more dynamic and progressive brand identity.
-Create a more engaging, integrated, consumer centric integrated communications platform and programme. Seamlessly created, activated and managed all communication campaigns
across business lines (personal, corporate, business) and territories locally, regionally and globally