mmg

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about mmg

Our story is a good one
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MMG is a proudly Saudi company with a global reach and international network. Founded in 1991 by John Rbeiz, we have grown into one of the Kingdom’s most respected agencies, known for creating immersive, high-impact experiences across the cultural, corporate, and entertainment sectors.

As a fully integrated experiential marketing, event creation, and guest management company, we deliver best-in-class, bespoke solutions tailored to each client’s unique needs locally, regionally, and globally. Our strength lies in blending deep local insight with world-class execution, producing unforgettable moments that bridge Saudi Arabia’s rich heritage with its bold, forward-looking ambitions.

From the groundbreaking Maraya Hall in AlUla to hosting international productions like Phantom of the Opera, MMG strives to deliver experiences shaped by innovation, sustainability, and authentic storytelling to craft transformative experiences.

our great story

MMG, is a Saudi-based agency renowned for creating immersive, high-impact experiences across cultural, corporate, and entertainment sectors.
Founded in 1991 by John Rbeiz, MMG integrates local expertise with global standards, delivering iconic campaigns and breathtaking events that seamlessly bridge Saudi Arabia’s rich heritage and innovative aspirations, in alignment with Vision 2030.
From the groundbreaking MARAYA Hall in Al Ula to hosting international productions like Phantom of the Opera, MMG consistently leverages cutting-edge technology, sustainability, and authenticity to craft transformative experiences resonating with local and global audiences.

MILESTONES

our vision & mission

vision

To position Saudi Arabia as a global leader in cultural diplomacy and creative excellence by delivering world-class experiences that advance Vision 2030 and promote the Kingdom’s values, innovation, and heritage on the international stage

Mission

To deliver transformative events and strategic communication campaigns that celebrate Saudi identity, foster global dialogue, and drive economic and cultural growth

OUR VALUES

Sustainability

Aligning with Vision 2030’s focus on long-term, sustainable growth.

PARTNERSHIP

Building bridges across industries and cultures.

Authenticity

Honoring Saudi culture while embracing global perspectives AND MODERNITY.

RESPONSIBILITY

Building bridges between stakeholders, cultures, and industries with mutual respect while delivering with precision, integrity, and purpose.

KNOWLEDGE

Leveraging data-driven insights and creative expertise